While Sweden is known for delivering pristine pop jams via its super-producers and stars, The Magnettes are here to offer a refreshingly different take on the country's musical reputation.
FM is proud to exclusively premiere the new visual from the self-described "non-confirmative and in control Riot Grrls." Take a look at "Killers in a Ghost Town" (above), where Magnette singers Rebecka Digervall and Sanna Kalla put a badass spin on the typical cheerleader look to deliver their cheeky, Icona Pop-meets-Sleigh Bells sound in their small Swedish town of Pajala.
The bewitching pair told FM about the overall concept for its hometown-based visual:
"'Killers in a Ghost Town' is about being an outcast and an underdog. About claiming your space and identity. About growing up as a goth or punk kid wanting to look like Robert Smith and everyone telling you to brush your hair out. But most of all, it's about friendship.
"There's a lot of identity, a lot of personal history in this video. Everything was shot in our hometown Pajala, by our old high school lockers and at the places that we used to sneak out to to get drunk when we were 15. The accordion in the intro is from an old recording of [guitarist, keyboardist, and producer] Tomas' [Bäcklund] recently departed grandfather. So there's just a lot of us in there."
After hitting festivals like SXSW and CMJ, the Magnettes will return to North America soon for shows in Nashville, Chicago, Toronto and New York later this month.